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SEO Company 29 Prime Faces TCPA (Robocall) Class Action

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Actual complaint filed about 29 Prime a/k/a “Reliable Places”

Updates

July, 2016 – 29 Prime has filed for bankruptcy. This is not a surprise, since Russell Wallace filed for personal bankruptcy in 2009.

March 13, 2016 – Check out this blog about 29 Prime and Russell Wallace: 29 Prime Scam Warning – Exposing the truth behind 29prime.com -another Russell Wallace scam and the highly negative Yelp reviews about 29 Prime here: http://www.yelp.com/biz/29-prime-irvine

November 4, 2015 – If you receive unwanted robocalls to your cellphone, or prerecorded calls to your landline from 29 Prime (or whatever this company is calling itself now), contact the Federal Trade Commission here: www.ftccomplaintassistant.gov.

July 28, 2015 – This morning I received a robocall on my personal cell phone from someone regarding a free Google listing (caller id: 617-207-0003). The obnoxious fellow I spoke with said he was in Orange County California (caller id obviously spoofed).  He claimed he was with “Lighthouse Marketing” and directed me to a website. I later learned that the owner of this business has been receiving complaints for over a year because someone has been giving out her company’s name when placing robocalls about free Google listings. Lighthouse Marketing is a reputable small business that does not place outbound sales calls about SEO optimization or Google rankings. Did 29 Prime robocall my cell phone?

July 27, 2015 – Please note: Our class action lawsuit against 29 Prime only addresses allegations of robocalls. If you have other complaints about 29 Prime (i.e. page ranking promises, quality of SEO services, billing problems, etc.) the Federal Trade Commission (FTC) may be able to assist you.  The link to register a complaint with the FTC is: www.ftccomplaintassistant.gov.

April 23, 2015 – Second Amended Class Action Complaint (pdf) filed in California against 29 Prime, Inc., OC Listing Inc., Local Zoom, Tony Redman, Russell Wallace.

September 4, 2014 – First Amended Class Action Complaint (pdf) filed, adding as defendants OC Listing, Inc., Local Zoom, Russell Wallace, and Tony Redman. Summons Issued as to Local Zoom, OC Listing, Inc., Tony Redman, Russell Wallace.

July 29, 2014 – The following transaction was entered into Pacer on 7/29/2014 at 2:47 PM EDT and filed on 7/29/2014 Case Name: Russell v. 29 Prime, Inc.  Case Number: 1:13-cv-12814-NMG Docket Text:  ELECTRONIC Clerk’s Notes for proceedings held before Judge Nathaniel M. Gorton: Scheduling Conference held on 7/29/2014: Automatic Discovery to be completed by 8/12/14; Amendments and/or Supplements to the Pleadings due by 8/25/2014; written discovery served by 11/30/14, answered by 12/31/14; all fact Discovery to be completed by 3/6/2015; Motion for Class Certification due by 4/15/2015, opposition due by 5/15/2015, reply due by 5/31/2015. Motion Hearing set for 6/25/2015 03:00 PM in Courtroom 4 before Judge Nathaniel M. Gorton. (Court Reporter: No Court Reporter Used.)(Attorneys present: Pastor, Smith, Baruch (by phone), Salinger) (Patch, Christine)

July 25, 2014 – 29 Prime filed its Answer to the Class Action Complaint (Russell v. 29 Prime, Inc. Case Number: 1:13-cv-12814-NMG) (pdf)

July 15, 2014 –  Judge Gorton’s Denial of Motion to Dismiss Opinion featured on Leagle:

“…I) PURPOSEFUL AVAILMENT

29 PRIME’s phone calls to Massachusetts residents, through its resellers, also constitute sufficient contacts to satisfy the purposeful availment inquiry. See, e.g., Hudak v. Berkley Grp., Inc., No. 3:13-cv-00089-WWE, 2014 WL 354676, at *3 (D. Conn. Jan. 23, 2014). 29 PRIME must contact prospective customers in order to secure sales but not all solicitations will result in business relationships. Because the forum selection, choice of law, and arbitration clauses only apply to customers who execute the Terms & Conditions sheet, it was reasonably foreseeable that these clauses would not govern all of 29 PRIME’s contacts with Massachusetts…”

…II) PUBLIC INTERESTS
The public interest factors do not compel jurisdiction in California. Massachusetts has a local interest in providing a convenient forum for its residents against foreign corporations. Rodriguez v. Samsung Elec. Co., Ltd., 734 F.Supp.2d 220, 228 (D. Mass. 2010). California, however, also has an interest in remedying injuries caused by one of its resident corporations. See id. Given both interests, the public interest inquiry is a wash. Id. Because this Court defers to plaintiff’s choice of forum and the private factors weigh in favor of jurisdiction, defendant’s motion to dismiss for improper venue will be denied.”

July 14, 2014 – Law 360 Article – Tech Co. Can’t Escape Massachusetts TCPA Class Action (pdf).

“A Massachusetts federal judge on Thursday refused to toss a proposed class action accusing search engine optimizer 29 Prime Inc. of making mass phone calls to consumers in violation of the Telephone Consumer Protection Act, rejecting its argument that the court lacked jurisdiction.

Plaintiff alleges that 29 Prime made mass solicitations to him and other putative class members using autodialers without their consent, but the company filed a motion to dismiss for lack of personal jurisdiction and for improper venue to transfer this case…”

July 10, 2014 – 29 Prime’s Motion to Dismiss Denied – Memorandum and Order (pdf).

July 8, 2014 – Freedom of Information Act documents from the FTC (pdf) and FCC (pdf) about 29 Prime and robocalls.

February 5, 2014 – three months after our case, a copycat federal TCPA class action was filed against 29 Prime by Washington and California lawyers. The copycat case is Marlowe v. 29 Prime (pdf ).

 New Court documents:

  • Plaintiff’s Memorandum of Law in Oppostion to Defendant’s Motion to Dismiss (pdf)
  • 29 Prime’s Motion to Dismiss (pdf)
  • Affidavit of Russell Wallace (pdf)

*     *     *

On November 6, 2013, Leonard Law Office LLP, Pastor Law Office LLP, Sweetnam LLC, and Milberg LLP filed a class action lawsuit against California search engine optimization company 29 Prime for alleged violations of the Telephone Consumer Protection Act. The TCPA is a federal law that generally forbids telemarketing calls to cell phones.

29 Prime

29 Prime, Inc.

A Summons [PDF here] was filed on November 18, 2013. 29 The Class Action Complaint [PDF here] alleges:

“Plaintiff brings this action for damages, and other legal and equitable remedies, resulting from the actions of Defendant in negligently, knowingly, and/or willfully placing calls to Plaintiff’s cellular telephone using an automatic telephone dialing system (“ATDS”) (i.e., “robocalls”) without his prior express consent in violation of the Telephone Consumer Protection Act, 47 U.S.C. § 227 et seq. (“TCPA”).

Plaintiff is the primary user of the cellular telephone to which Defendant placed calls using an ATDS without his express consent and is a member of the class defined herein.

 Defendant, 29 Prime, is a corporation organized under the laws of Nevada with its principal place of business at 9701 Jeronimo Road., Irvine, California, 92618. The nature of 29 Prime’s business is to place calls to telephones throughout the United States to solicit unsuspecting customers for search engine optimization services, making claims about their ability to improve Google rankings. Defendant has in the past and continues to operate under unincorporated alter egos with similar websites, such as “Reliable Places.” The company was founded in 2010 by Russell Wallace and Tony Redman.  The Defendant placed robocalls to Plaintiff and other class members in violation of the TCPA, as alleged herein.”  More Excerpts from the class action complaint are pasted at below.

If you have information about 29 Prime’s business practices, or have been affected by telemarketing to your cell phone, you are welcome to contact us

Information about 29 Prime

29 Prime is a web site design and search engine optimization company. This is an industry whose validity and efficacy has been questioned.  29 Prime is apparently one of the most successful SEO companies. “In 2012, 29 Prime, Inc. placed 36 on Inc. Magazine‘s Inc. 5000 list, which ranks the fastest-growing companies in the country based on revenue growth. According to the list, the organization ranked sixth among the top 100 advertising and marketing companies in the United States, seventh among all companies in California, including fourth in Los Angeles and second in Orange County.”

Inc. Magazine’s online profile of the company describes 29 Prime as a company which “specializes in increasing small and midsize local businesses’ visibility on the Internet. The company guarantees front page placement on Google as well as placement on Yahoo and Bing, and also offers video SEO, coupons, and Facebook and Twitter strategies.”  The article reported 2011 income of 6.4MM.

In October, 2012, the Orange County Business Journal [PDF] ranked 29 Prime as number one on the list of fastest growing private companies, with 2012 revenues of 8.7 MM, located at  9701 Jeronimo Road, third floor, Irvine CA 92618-2020.

Is 29 Prime’s Autodialler Responsible for the Company’s Explosive Growth?

“the dialer calls out”

29 Prime CEO Russell Wallace claims: “Our goal is to help business owners that aren’t Web savvy to get online, build their reputation and grow their business.” According to his Linkedin profile, Russell Wallace, 31, is “Co-Founder and CEO of 29 Prime, Inc.,” with “more than 10 years’ experience directing as many as 300 employees in companies with revenues in excess of $30 million.” Russell Wallace and Tony Redman founded the company in 2010.

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