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The 9 Leading Data Brokers, and What They Know About You

  1.  Acxiom: Acxiom provides consumer data and analytics for marketing campaigns and fraud  detection. Its databases contain information about 700 million consumers worldwide with over 3000 data segments for nearly every U.S. consumer.
  2. Corelogic: Corelogic provides data and analytic services to businesses and government based primarily on property information, as well as consumer and financial information. Its databases include over 795 million historical property transactions, over ninety-three million mortgage applications, and property-specific data covering over ninety-nine percent of U.S. residential properties, in total exceeding 147 million records.
  3. Datalogix: Datalogix provides businesses with marketing data on almost every U.S. household and more than one trillion dollars in consumer transactions.23 In September 2012, Facebook announced a partnership with Datalogix to measure how often Facebook’s one billion users see a product advertised on the social site and then complete the purchase in a brick and mortar retail store.
  4. eBureau: eBureau provides predictive scoring and analytics services for marketers, financial services companies, online retailers, and others. eBureau primarily offers products that predict whether someone is likely to become a profitable customer or whether a transaction is likely to conclude in fraud. It provides clients with information drawn from billions of consumer records adding over three billion new records each month.
  5. ID Analytics: ID Analytics provides analytics services designed principally to verify people’s identities or to determine whether a transaction is likely fraudulent. The ID Analytics networkincludes hundreds of billions of aggregated data points, 1.1 billion unique identity elements, and it covers 1.4 billion consumer transactions.
  6. Intelius: Intelius provides businesses and consumers with background check and public record information. Its databases contain more than twenty billion records.
  7. PeekYou: PeekYou has patented technology that analyzes content from over sixty social media sites, news sources, homepages, and blog platforms to provide clients with detailed consumer profiles.
  8. Rapleaf: Rapleaf is a data aggregator that has at least one data point associated with over eighty percent of all U.S. consumer email addresses.31 Rapleaf supplements email lists with the email address owner’s age, gender, marital status, and thirty other data points.
  9.  Recorded Future: Recorded Future captures historical data on consumers and companies across the Internet and uses that information to predict the future behavior of those consumers and companies. As of May 2014, Recorded Future had access to information from over 502,591 different open Internet sites.

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