The case alleges that Fresh violated a Massachusetts credit card privacy law.
Excerpts from the complaint:
Plaintiff brings this action for redress of the unlawful practice of Fresh of collecting ZIP codes at checkout at its Massachusetts store from customers who make purchases with Credit Cards, recording that information as part of the Credit Card transaction, and then using that information for its own marketing and promotional purposes, including to send unsolicited marketing and promotional materials, or “junk mail.” This practice, which has affected Plaintiff and members of the Class, as described and defined herein, is an invasion of privacy and violates G. L. c. 93 § 105(a) and G. L. c. 93A, § 2.
Information About Fresh:
Fresh is a for-profit corporation, organized under the laws of Delaware with a principal place of business at 560 Harrison Avenue, Suite 407, Boston, Massachusetts 02118. It sells cosmetics, skin cream, and hair care products.