Some consumers have complained that Dial for Men Magnetic Attraction Enhancing Body Wash contains misleading claims.
A body wash claming that it is “Attraction Enhancing” is “PHEREMONE INFUSED,” and contains a “fragrance proven to attract,” is a product that could attract the attention of male consumers.
The question is, are these “attracting enhancing” claims supported by valid scientific research?
One behavioral neuropsychologist disputes the claims, calling them “Hogwash.” He states: “humans don’t have a functioning vomeronasal organ,” and “[t]he few studies of androstadienone that do show an effect have been small and poorly designed, and use concentrations of the compound that are as much as a million times higher than what occurs naturally. And women might have higher natural levels of androstadienone than men.”
He also indicates there has “been a lot of misconception about what human pheromones do. . .We want to raise a flag and say, where’s the evidence? How human pheromones work is still totally questionable.”
Discover magazine concludes “Body washes, cosmetics, perfumes, and more all boast of their pheromone contents. There’s just one problem: There is no scientific evidence that people produce or respond to pheromones at all, or that dabbing them on will make you more attractive to potential mates.”