Subway markets inexpensive “foot-long” submarine sandwiches around the U.S., and in other countries. Earlier this week, a teenager at a Perth, Australia Subway pulled out a tape measure, and snapped a picture of his lunch. He posted the picture on Facebook, which purportedly revealed a length of eleven inches. The photo went viral.
On January 19, 2013, the Huffington Post ran a story about this issue, claiming “four out of seven Footlongs purchased by the New York Post in the NYC region measured only 11 or 11.5 inches.”
A visit the same day to a Subway in Boston was inconclusive. After purchasing a Footlong roll for $1.77, the tape measure showed a length of at least 12 – 1/4″, or 11 – 1/2″, depending on how the tape measure and camera were positioned. It is surprisingly difficult to measure and photograph a sub roll simultaneously.
According to the Huffington post article, Subway’s official explanation of the matter is:
“With regards to the size of the bread and calling it a footlong, ‘SUBWAY FOOTLONG’ is a registered trademark as a descriptive name for the sub sold in Subway® Restaurants and not intended to be a measurement of length. The length of the bread baked in the restaurant cannot be assured each time as the proofing process may vary slightly each time in the restaurant.”
Will there be class action lawsuit regarding this supposed deception by Subway? Probably. If so, this one may go down in the annals of frivolous lawsuits.