What is the difference between false advertising and puffery?

False advertising is found on product packaging, and any other form of advertising where the seller makes claims that “do not simply magnify in opinion the advantages the product has, but invents advantages and falsely asserts their existence.” It is at that point that the seller “transcends the limits of ‘puffing’ and engages in false representations and pretenses.” (false advertising).  United States v. New South Farm, 241 U.S. 64, 74 (1916)
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One response to “What is the difference between false advertising and puffery?

  1. Pingback: Products in the Spotlight: Adidas Boost Shoes | Leonard Law Office, LLP

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