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L’Oreal’s Anti-Aging Claims Questioned
The Complaint alleges, in part:
- “The search for the elusive waters of the “Fountain of Youth” has tempted those seeking to restore youth and beauty for ages. Indeed, as the story goes, in 1513, the great explorer Juan Ponce De Leon searched high and low for the “Fountain of Youth” – only to find Florida instead. In the 1800s, “snake oil” salesmen infamously ranged the West selling tonics that claimed to cure every ill, including signs of aging. Today, the search for a youth potion continues and, like modern-day snake oil salesmen, Defendant L’Oreal USA, Inc. through its L’Oreal Paris Brand Division, (hereinafter “L’Oreal” or “L’Oreal Paris”), preys on consumers’ fundamental fear of aging and their eternal hope that products exist that can eliminate the signs of aging and effectively turn back time.
- In fact, L’Oreal profits handsomely by making misleading claims that the L’Oreal Paris Youth Code line of wrinkle creams, specifically Youth Code Serum Intense, Youth Code Eye Cream, and Youth Code Day/Night Cream, (collectively “Youth Code” or “Youth Code Products”) have age-negating effects on human skin.”
According to a related Florida class action complaint against L’Oreal, “The Swedish Market Court fined Lancôme (Europe) one million krona, for among other things, digitally altering imagery, and banned it from making deceptive statement in its advertisements about anti-wrinkle effects. The United Kingdom has banned L’Oreal and Lancôme (Europe) advertisements for using deceptive imagery, including an ad featuring Julia Roberts that made the actress’s skin appear to be categorically flawless.”
- L’Oreal Strengthens Brand With Help From The White House’s Kristina Schake (style601.com)
- L’Oreal USA’s support for YAI’s Central Park Challenge. (lorealusablog.wordpress.com)
- “Anti-Aging” Products Class Action Investigation (TheLeonardlawoffice.com)