Pink Ribbon Breast Cancer Marketing – Philanthropy or Chicanery?

Is Pink Ribbon Cancer Marketing a Scam?

After reading the article below, you may find yourself wondering about how much of your pink-ribbon-emblazoned purchases actually go to cancer research.  The practice of pinkwashing, has been raising doubts in the minds of many consumers.

 

 

“BROCKTON —

As surely as the leaves change color every October, it’s time again for yogurt cups, sneakers, toilet paper and a slew of other products to turn pink for Breast Cancer Awareness Month.

Breast cancer advocates are warning again this year that buying merchandise emblazoned with a pink ribbon or cotton candy-colored packaging is no guarantee that much of a shopper’s money will actually go to fighting the disease.

Some companies that use well-known symbols of breast cancer awareness on their products have legitimate agreements with reputable fundraising groups to donate a fixed share of the proceeds.

But others only promise vaguely to donate to breast cancer causes without specifying how much or to whom.”

Read more: http://www.enterprisenews.com/archive/x843641174/Shoppers-beware-Pink-ribbons-are-not-created-equal#ixzz1aarALUgJ

 

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Filed under Boston News, Business Misconduct, Class Action Investigations

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