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Original Post (9/9/11):
A Gravity Defyer Shoes / The Tannery (402 Boylston St) advertisement below appeared in the Boston Metro newspaper today.
The ad says: “Wear them and you’ll know. That’s what my doctor recommended. He said ‘Gravity Defyer shoes are pain-relieving shoes.’ He Promised they would change my life-like they were a fountain of youth…They boost your energy by propelling you forward…”
- Is this ad “salesman’s puff” or false advertising?
- What is the logo on the side of the sneaker supposed to depict?
The full image of this advertisement is here
A class action lawsuit for violations of a “little FTC” was inevitable.
See the Boykin v. Gravity Defyer, Inc. Class Action Complaint filed March 7, 2012 here (United States District Court Southern District of California Case No. 12CV0577 JAH WMc).