Gravity Defyer Shoes – “Scientifically Engineered to Defy Gravity!”

ANNOUNCEMENT: If you reside in Massachusetts and have purchased Gravity Defyer Shoes for their alleged health benefits, you are encouraged to contact us today.  

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Original Post (9/9/11):

A Gravity Defyer Shoes / The Tannery (402 Boylston St) advertisement below appeared in the Boston Metro newspaper today.

The ad says: “Wear them and you’ll know. That’s what my doctor recommended.  He said ‘Gravity Defyer shoes are pain-relieving shoes.’  He Promised they would change my life-like they were a fountain of youth…They boost your energy by propelling you forward…”

  • Is this ad “salesman’s puff” or  false advertising?
  • What is  the logo on the side of the sneaker supposed to depict?

The full image of this advertisement is here

A class action lawsuit for violations of a “little FTC” was inevitable.

See the Boykin v. Gravity Defyer, Inc. Class Action Complaint filed March 7, 2012 here (United States District Court Southern District of California Case No. 12CV0577 JAH WMc).


Filed under Class Action Investigations

4 responses to “Gravity Defyer Shoes – “Scientifically Engineered to Defy Gravity!”

  1. bstndick

    Are you an idiot! It sounds like you. The logo?? Who cares, if they work and feel good. Morons like you are the reason for high prices.

  2. Thank you.
    These sneakers claim to give people more energy, make them run faster, improve performance, etc. Can a sneaker really give a person energy or make them a better athlete?

    The logo is a little unusual for a sneaker. The man behind these sneakers explains his logo here: “Alexander Elnekaveh, founder and CEO of Gravity Defyer™, states, “Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. Pain and fatigue are alleviated, energy is restored; they can walk and exercise again. What represents that? The seed of life…”
    Read the rest here:

  3. Sean The Sorcerer

    Well to be honest, I would find *competent* fascism refreshing after all the wretched propaganda and directionless, dysfunctional democracy we’ve been subjected to in recent years. There comes a time in human affairs when you need men of action, ability and will to cut through the bullshit and do what needs to be done, and we’ve clearly reached such a time today. I see little evidence that a rabble of 99 percenters can do much of anything, since their very ideology is at odds with wielding power. At the end of the day, theirs is a tale told idiots, full of sound and fury but signifying nothing.

    Also, please note that the conflation of fascism with rightism, Nazism, anti-Semitism, etc. is simply erroneous, though it is a convenient club which has been employed to great effect by fascists of the Left. The essence of fascism is simply the recognition that POWER AND HIERARCHY are primary in human affairs, not any liberal ideals. This is a point that Lenin and friends understood as well as the black- and brownshirts. I suspect that a futuristic fascism on an Asian model is going to become the dominant form of government in the 21st century (assuming civilization survives), but it will be fully multicultural and global.

    Finally, let me say that if there really is a sociopathic, Satanic, fascist elite manipulating world events, setting up and knocking down governments like bowling pins, making vast profits from war, peace, revolution and the status quo, rigging every game, winning on heads or tails, forever raining on your parade and preying upon the 99% like vampire-supermen, then my only question is: where do I sign up?

  4. The previous post is so far off topic it had to stay. Below is the gravity defyer shoe website, with a virtual informercial. I find the “Dr. Recommended” component to be interesting. So many questionable products include the claim that medical doctors advocate their use.

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